Welcome to the Monday edition of the MTD Hotwire!

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Yokohama Tire Corp. is kicking off its 2010 National Football League sponsorship program with its "Home Team Pride" jersey promotion, which runs from Sept. 1-Oct. 16.

The first Tire Industry Association (TIA) Environmental Symposium, to be held Sept. 30 through Oct. 2, 2010, at the Ocean City Convention Center in Ocean City, Md., is more than a symposium.

The National Highway Traffic Safety Administration is proposing two different fuel economy labels for new cars and is seeking public comment on them.

The Kumho ecowing KH30 was created with the environment in mind. It features low rolling resistance, eco-friendly silica compounds and long tread life -- but not at the expense of high performance characteristics such as responsive handling and traction.

Your day is going well. You are selling tires, customers are having their vehicles repaired, and, for the sake of this story, it's a bright, sunny day.

Dan Guiney, director of technical services for Yokohama Tire Corp., will discuss Yokohama's orange oil technology at the Tire Industry Association's Environmental Symposium, which will be held Sept. 30-Oct. 2 in Ocean City, Md.

What will be the biggest issue facing your business in 2011? Modern Tire Dealer wants to know!

Cheng Shin Tire & Rubber (Chong Qing) Co. Ltd. is building a new tire plant in China that will begin production in mid-2011.

Continental AG has developed an application that will report tire pressure levels directly to Smartphones.

The new ”Light ’Em Up Dyno” app from the Bosch Group can turn iPhone and iPod touch mobile devices into portable dynamometers that can measure acceleration, G-force, and horsepower.

The WP8200 Wheel Balancer from Products by McCourt is the latest addition to the company's new line of tire service equipment.

Snap-on Inc. has developed a new diagnostic and information system: VERDICT. It was designed by technicians for technicians, according to the company.

Yokohama Tire (Canada) Inc. has named Eric Dedoyard its president. He replaces Alec Pigulevsky, who retired earlier this year.

Tire and automotive aftermarket industry veteran Art Blumenthal has launched a new aftermarket-specific nationwide business brokerage firm bearing his name.

Numbers, by themselves, don’t lie. They can be misleading, however, if not put in the proper context.

There was a time when broad-line tires were broad-line tires and performance tires were performance tires, and the two categories rarely, if ever, intersected. Those simple days are long gone, according to tire manufacturers.

Cautiously optimistic is probably the best way to describe the mood of independent commercial truck tire dealers as the domestic truck tire market rumbles into the remaining months of the year.

A recent Webinar on OSHA violations proved to be quite informative. The headline said it all: "OSHA's Top 10 Most Cited Violations by Dealers."

After asking the White House to compile a report about the economic impact of Chinese consumer tire tariffs, the U.S.-China Business Council has more to say about the controversial subject.

A recent survey conducted by Schrader International found that 46% of drivers couldn’t figure out what the tire pressure monitoring system (TPMS) “idiot light” on their dashboard really was. Seems consumers can’t interpret the art – that U-shaped icon with an exclamation point on the inside.