A recent survey found that 85% of automotive aftermarket shopping starts online. Modern Tire Dealer columnist Wayne Williams says it feels more like 100% to frontline staff and shop owners. How, then, do you service customers who are hours ahead on their UHP research?
The North Carolina Tire Dealers Association (NCTDA) inducted the late J.H. “Shorty Parrish, founder of Parrish Tire Co., into the North Carolina Tire Industry Hall of Fame and presented its first-ever dealer of the year award to Ricky Benton, owner of Black’s Tire Service Center.
The Goodyear Tire & Rubber Co. has announced the Goodyear Fuel Strategy Sweepstakes where entrants have the chance to win one of the most fuel-efficient cars on the road, the Toyota Camry Hybrid fitted with and Goodyear Assurance Fuel Max tires.
The Trelleborg Wheel Systems unit of Trelleborg Group has launched its Interfit service network in the U.S., bringing marketing, commercial and technical support as well as a rewards program to industrial tire dealers.
Exhibit space is sold out for the 2014 Latin American & Caribbean Tyre Expo July 23-25 at the Atlapa Convention Center in Panama City, Republic of Panama. Organizers announced speakers for the event, which is expected to draw 3,500 visitors from 40 countries.
Many of the 30,000 independent tire dealers in the United States have aligned themselves with either program groups or associate dealer programs. The former are often run by tire dealers, the latter by tire manufacturers.
Driver expectations for a firmer, sportier and more responsive feel are helping to boost sales of ultra-high performance tires. But maximizing opportunities to profit from consumer demand for shorter sidewalls requires investments in equipment for servicing UHP tire and wheel assemblies.