MTD - Hot Wire Thursday Edition
February 16, 2017
News & Articles
Ad Wars: Discount Tire Versus Conrad's Tire Express

Last night I watched back-to-back tire advertisements on the national evening news that took different approaches to wooing the customer. One was from Discount Tire. The other was from Conrad’s Tire Express & Total Car Care.

Passenger Tire Units Were Up More Than 3 Million!

The last two months of the year proved to be busier than expected, according to the Rubber Manufacturers Association (RMA). Way busier.

Meineke President Predicts Consumers Will Choose Big Brands Over Independents

The president of Meineke Car Care Centers LLC says consumers want to do business with big brands, and he expects that overall shopping trend will affect the automotive aftermarket.

Giti Increasing Tire Prices on April 1

Giti Tire (USA) Ltd. will increase prices on GT Radial brand tires in the U.S. and Canada, effective April 1, 2017.

Omni United Extends Sponsorship of LPGA Golfer Jodi Ewart Shadoff

Omni United (S) Pte. Ltd. has signed Ladies Professional Golf Association (LPGA) golfer Jodi Ewart Shadoff as ambassador for its flagship Radar tires brand for the second straight year.

Why Commercial Dealers Should Attend NATRE

Valentine's Day 2017 is gone but not forgotten. It's time for commercial tire dealers to get some love.

After Big Wins in Baja, BFGoodrich Brand Gives Back

The BFGoodrich tire brand developed its off-road identity four decades ago in the Baja peninsula in Mexico. Now Michelin North America Inc. is recognizing the region's importance with a $10,000 donation.

Alliance Has a New Warehouse in Georgia

Alliance Tire Group (ATG) has opened a 202,000-square-foot warehouse in Savannah, Ga.

Hotwire Will Return After Presidents Day

Due to Monday's Presidents Day holiday, Modern Tire Dealer will not publish Hotwire on Feb. 20. Look for the next edition on Tuesday, Feb. 21.

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