After 60 Years, Monro Is Changing Its Name
MTD Top News
August 24, 2017
Top 5 News
1. After 60 Years, Monro Is Changing Its Name

Monro Muffler Brake Inc. is changing its name.

2. Sears Opens 2 More DieHard Auto Centers

Six months after the first DieHard Auto Center opened in Texas, Sears Holding Corp. has opened two more DieHard stores in the Detroit area.

3. Inc. Magazine Names RNR Tire Express One of America’s Fastest-Growing Companies

RNR Tire Express & Custom Wheels (RNR) has been ranked No. 4553 on the 36th annual Inc. 5000. It is the third time Inc. magazine has ranked the tire and custom wheel franchise among the nation's fastest-growing private companies. 

4. Goodyear Appoints Christopher Helsel Chief Technology Officer

Goodyear Tire & Rubber Co. has named Christopher Helsel vice president and chief technology officer.

5. Big O Tires Adds 2 New Franchisees in Washington

Two Big O Tires LLC stores in Washington have new owner/operators.  

Top 5 Articles
1. M/T Tires are Having a Moment: Consumer Demand Is Blurring the Lines

Of the 19 tire manufacturers who responded to our questions, 11 have introduced new M/T tires since 2015. And at least three more new M/T tires are expected to be unveiled in the next 24 months. Nick Gutierrez, sales manager for Sentury Tire Americas, refers to it as a “flash flood.”

2. Changing of the Guard: Grandson Takes Over at West Coast Tire and Service

“Cool it with the direct mail.” That was the advice given by Tom Eisenberg to Bob Mirman, his mentor at West Coast Tire and Service Inc. in Los Angeles.

3. You’ve Got Email: It’s Still the Way to Go to Market, Digitally Speaking

Remember email? Sometimes in the communication that is texting, tweeting or ‘Snapchatting,’ email is taken for granted. Facebook is great for sharing your thoughts and feelings to everyone you have friended, but email is more targeted, especially when used for business. You might say it is even more personal than Facebook because it is designed for interaction between two people or among a small group of people.

4. TPMS: 2006-2016 Toyota Tacoma

The tire pressure monitoring system (TPMS) of the 2006-2016 Toyota Tacoma is designed to provide warning when tire inflation pressure of one or more tires (including the spare tire) is low. A tire pressure monitor valve sub-assembly equipped with a tire pressure sensor/transmitter is installed in each tire and wheel assembly.

5. Tire Dealers Share How to Attract and Employ Millennials

Five tire dealers have cracked the code for luring millennials into their businesses. The best part is, these tactics serve every customer who walks in the door, no matter what his or her age.

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